Meta Ads Consultant for Founders Whose Ads Stopped Working.
Rising costs, leads that never buy, a budget increase that broke everything. A senior operator who has personally managed ₹100 Cr+ in ad spend across 50+ brands audits your Facebook and Instagram ad account, tracking and funnel, finds what is actually holding it back, and hands you a plan your own team can run.
1. When You Need a Meta Ads Consultant
You need a Meta ads consultant when your Facebook and Instagram ads are running but you cannot tell why they are not working: cost per lead or per sale keeps rising, results dropped after Meta's Andromeda changes, scaling the budget breaks performance, or Ads Manager and your real sales do not agree. A consultant audits the account, the tracking and what happens after the click, finds the real constraint, and gives you a plan to fix it in the right order.
Most Meta ads problems are not where people look first. The usual reaction to rising costs is new creatives and new audiences. Often the real cause is a broken optimisation event, tracking that sends Meta the wrong signal, a landing page that loses mobile visitors, or an offer that has hit its ceiling. Meta's system now does most of the targeting itself, so what you feed it matters more than the buttons you press.
That is what this consultation is for: an outside, senior look at the whole Meta setup, before you spend another month testing things that were never the problem.
2. What I Look At in Your Meta Account
A Meta ads audit should cover more than the campaigns. These are the six areas I go through, in roughly this order:
1. Tracking & Signal
Pixel, Conversions API and the event you optimise for. If Meta learns from the wrong signal, every other fix is wasted.
2. Account Structure
Campaigns, ad sets, consolidation and Advantage+ settings, so budget is not split too thin for Meta to learn.
3. Creative
Variety of angles, signs of fatigue, and what Meta's Andromeda system rewards now. Creative is your targeting.
4. Audiences & Placements
Broad versus layered targeting, exclusions and placements, and whether your settings are fighting Meta's own system.
5. Scaling
What each extra sale really costs as budget grows, so you know when to scale and when to stop. Here is how I read it.
6. After the Click
Landing page, offer, follow-up and comments on your ads. Everything Ads Manager cannot show you, but your results depend on.
3. Common Meta Ads Problems I Fix
If one of these sounds familiar, the usual cause is in the second column, and it is rarely the first thing people check:
| What you see | Usual cause | What we check |
|---|---|---|
| Cost per lead doubled when you raised the budget | Scaling past the point where extra spend finds new buyers | Cost of each extra sale, frequency, creative fatigue |
| Lots of leads, very few buy | Optimising for cheap form fills instead of quality | The optimisation event, form type, lead follow-up |
| Ads Manager shows sales your bank account does not | Duplicate or wrong events in the pixel | Events Manager, Conversions API, deduplication |
| Results dropped after Meta's Andromeda changes | Too little creative variety for Meta to match to people | Number of genuinely different angles and formats |
| Negative comments on your ads | A problem after purchase spilling into acquisition | Confirmation, onboarding and support after the sale |
| Good clicks, poor conversion | The landing page or offer, not the ads | Mobile speed, message match, form friction |
4. Meta Ads Consultant vs. Agency vs. Freelancer
| What you are comparing | Meta ads consultant (this) | Meta ads agency | Meta ads freelancer |
|---|---|---|---|
| What you get | A senior diagnosis of the account, tracking and funnel, and a plan | A team running your campaigns month to month | One person running your campaigns |
| Best when | You do not know why results are poor or what to fix first | Your setup works and you want it run at scale | You know what to run and need hands to run it |
| What you own at the end | The plan, the system and a team that knows what to do | Results while you keep paying | The campaigns they built |
The full comparison, with costs and red flags, is in agency vs consultant vs freelancer.
5. How It Works: The 2-Call Model
Two focused calls, built so you leave with a plan your team can act on, not a list of opinions.
1. Live Meta Account Audit
We go through your ad account, Events Manager, tracking and funnel together and find what is holding performance back.
2. Your Plan, Built
Between the calls I build the fix around exactly what the audit found: structure, tracking, creative direction and funnel changes.
3. Strategy & 90-Day Plan
The second call walks you and your team through the plan and the order to do it in. Both calls are recorded for you to keep.
6. Proof: Real Meta Ads Work
Real, named work with outcomes you can check, including my own account, shared openly.
Meta Ads Engagements & Track Record
- ISMS Global Education: form submissions were firing as two different events while campaigns optimised for one. Fixing the signal and the pages took cost per lead from roughly ₹600 to around ₹250 (client-reported).
- Serene Paathshala: angry buyer comments on the ads were hurting conversion. Fixing what happened after purchase cleared them, and the direct funnel held 2.5 to 3x ROAS.
- My own account: the real numbers from when I scaled my own Meta campaign, including where it stopped paying back and why I paused it.
- ₹100 Cr+ in ad spend managed across 50+ brands in 10+ countries, including Aon, noon, and Entri.app.
7. Fees & What It Is Worth
The 2-call strategy package is ₹14,999 (from ₹64,499). If you are spending lakhs on Meta and the account is learning from the wrong signal or scaling past the point of profit, one fix pays for the consultation many times over.
You are not paying for two calls. You are paying to know exactly what is wrong with your Meta setup and what to do about it, in a plan your own team can run. Your account, pixel and data stay in your name throughout.
8. Go Deeper: Meta Ads Guides
Free, in-depth reads from my own Meta ads work:
9. Frequently Asked Questions
Find out what is really holding your Meta ads back.
Two focused calls, a live audit of your Meta account, tracking and funnel, and a 90-day plan your team can run. Book with an operator who has managed ₹100 Cr+ in ad spend.
Book a Meta Ads Strategy Call