Unit Economics & LTV

Master your profitability. Model your customer lifetime value and contribution margins to determine exactly how much you can afford to spend.

How to use this model

This tool helps you determine if your marketing is profitable long-term. Start with your AOV and CAC. If you're in B2B/SaaS, leave Shipping and COGS empty. The LTV (Lifetime Value) will show you the total revenue potential of a single customer.

Scalable (3x+)

Risk (<1.5x)

System inputs

Configure your core metrics

AcquisitionRequired

Avg. Order / Deal Value

Customer Acquisition Cost (CAC)

Unit CostsOptional

COGS / Variable

Shipping

Transaction Fees / Payouts

Retention Proxy

Repeat Rate / Expansion (%)

Waiting for data

Enter your Deal Value and CAC to generate your deterministic unit economics model.

Start with acquisition metrics

LTV Modeler Engine v2.5 • Social Masla Systems