Growth Infrastructure

Meta Ads Course 2026 (Free)

A free, AI-first Meta Ads course in 16 chapters: how Meta ads work, setting up your account, tracking, your first campaign, audiences, leads and sales, creative, AI, diagnosing and scaling. A new chapter every Saturday, then all 16 as one full course.

Table of Contents
Quick Navigate:About the CourseAll 16 ChaptersThe Full CourseWho It Is ForHow to Use ItFree vs Paid CourseCommon Questions

About the Course

The Meta Ads Course 2026 is a free course on running Facebook and Instagram ads the way they work today: with Meta's AI doing the targeting, and you in charge of the goal, the offer, the creative and the tracking.

It has 16 chapters. A new one comes out every Saturday on YouTube, each with a written guide on this blog. After Chapter 16, all of them are released together as one full course on 2 February 2027. Start with Chapter 1 and go in order.

All 16 Chapters

Each chapter has a video and a written guide. Tap a chapter to open it; chapters that are not out yet show their release date.

  • Chapter 01 · Sat 17 Oct: How Meta Ads Work in 2026 →
  • Chapter 02 · Sat 24 Oct: Business Portfolio, Ad Account and Avoiding Bans (coming soon)
  • Chapter 03 · Sat 31 Oct: Metrics and Benchmarks (coming soon)
  • Chapter 04 · Sat 7 Nov: Pixel Setup (coming soon)
  • Chapter 05 · Sat 14 Nov: Conversions API Setup (coming soon)
  • Chapter 06 · Sat 21 Nov: GTM and GA4 for Meta Ads (coming soon)
  • Chapter 07 · Sat 28 Nov: Your First Meta Campaign (coming soon)
  • Chapter 08 · Sat 5 Dec: Audiences in 2026 (coming soon)
  • Chapter 09 · Sat 12 Dec: Lead Generation and Quality Leads (coming soon)
  • Chapter 10 · Sat 19 Dec: Sales Campaigns and Catalog (coming soon)
  • Chapter 11 · Sat 26 Dec: Creative Strategy and Testing (coming soon)
  • Chapter 12 · Sat 2 Jan: AI for Ad Copy and Creatives (coming soon)
  • Chapter 13 · Sat 9 Jan: Reading Results and Diagnosing Problems (coming soon)
  • Chapter 14 · Sat 16 Jan: Budgets, Learning Phase and Scaling (coming soon)
  • Chapter 15 · Sat 23 Jan: Reporting and Automation with Claude (coming soon)
  • Chapter 16 · Sat 30 Jan: Practise, Portfolio and Your First Job or Client (coming soon)

The Full Course

On Tuesday 2 February 2027, all 16 chapters come out together as one full Meta Ads course video. It will be added to the top of this page, so you can watch the whole course in one place or jump to any chapter.

Who It Is For

  • Complete beginners who have never opened Ads Manager.
  • Students and freshers who want a job in performance marketing and need to understand Meta ads properly.
  • Business owners running their own Facebook and Instagram ads.
  • Marketers who learned Meta ads a few years ago and want to catch up with how the AI-first system works in 2026.

How to Use It

  • Go in order. Each chapter builds on the one before it, and Chapter 1 explains the terms every later chapter uses.
  • Watch with the guide open. The video walks through the written guide on screen, so you can pause, re-read and copy what you need.
  • Do something after every chapter. Set up the account, install the Pixel, build the campaign. Watching alone will not teach you to run ads.
  • Come back when Meta changes things. The guides are kept up to date when Meta renames or moves a setting.

This Free Course vs My Paid Course

A question I get every week: if this course is free, what is the paid course for? This free course teaches you Meta Ads. The paid course teaches you the whole job.

Free Meta Ads CoursePerformance Marketing Course (₹2,499)
PlatformsMeta AdsMeta, Google and ChatGPT ads, plus shopping campaigns and other platforms
Beyond the platformTracking for MetaMarket research, tracking and attribution, creative and copywriting, landing pages, budgeting, automation, getting clients and career growth: 22 modules
Tools you keepShown on screenTracking blueprint kit, automation workflows, 150+ AI marketing prompts and Claude Code prompts
Help when stuckYouTube commentsDiscord community where I answer questions
Personal guidanceNot includedOptional mentorship (₹9,999): two calls with me on your roadmap, resume or client strategy

Common Questions

Is this Meta Ads course really free?
Yes. All 16 chapters are free on YouTube and on this blog, and so is the full course video released on 2 February 2027. There is no sign-up.
Do I need to spend money on ads to follow the course?
No. You can follow every chapter and set everything up without spending. To get real experience, running a small campaign with a few hundred rupees a day helps a lot, and Chapter 16 shows how to practise without a client.
Do I need any experience before starting?
No. Chapter 1 starts from zero and explains every term the later chapters use.
How long is the full course?
About 12 hours across 16 chapters. Most chapters take 30 to 50 minutes, plus the time you spend doing the setup yourself.
Is this course up to date with Andromeda and Advantage+?
Yes. It is built for how Meta ads work in 2026: AI-led delivery (Andromeda and Lattice), Advantage+ settings, broad targeting, creative-first strategy and the Conversions API.

Want the Whole System, Not Just Meta?

My Performance Marketing course covers the whole job: 22 modules across Meta, Google and ChatGPT ads, tracking, creative and AI, plus ready-to-use kits and prompts and a Discord community where I answer your questions. ₹2,499.

See the Course
Piyush Sachdeva

By Piyush Sachdeva.

AI-first marketing and growth consultant. Founder of Social Masla. Creator of Pulse. Best-selling author of The Growth Engine: Beyond AI and Advertising.