Piyush Sachdeva

Piyush Sachdeva is the founder of Social Masla, an AI-first marketing consultancy, and the creator of Pulse. With 8+ years of experience and ₹100+ Cr in managed ad spend across 50+ brands in 10+ countries, he is also an educator and best-selling author of The Growth Engine.

Piyush Sachdeva is the founder of Social Masla, an AI-first marketing consultancy, and the creator of Pulse, a WhatsApp automation engine. He works at the intersection of digital marketing, performance marketing, AI, automation, and growth. Over 8+ years he has managed ₹100+ Cr in ad spend for 50+ brands across 10+ countries. Alongside client work, he is an educator and content creator who breaks complex marketing systems into clear, usable steps for marketers, freshers, and founders. He is the best-selling author of The Growth Engine: Beyond AI and Advertising, a #1 Amazon bestseller in Business Strategy and Management.

Piyush Sachdeva is the founder of Social Masla, an AI-first marketing consultancy, and the creator of Pulse, a WhatsApp automation engine. He works at the intersection of digital marketing, performance marketing, AI, automation, and growth, helping brands and marketers turn scattered tactics into scalable growth systems.

Over more than eight years, Piyush has managed ₹100+ Cr in ad spend for 50+ brands across 10+ countries, spanning paid acquisition on Meta and Google, funnel design, conversion tracking, analytics, and AI-assisted campaign optimisation. His approach is systems-first: he treats marketing as connected infrastructure rather than one-off campaigns, and increasingly uses AI and automation to launch and optimise faster.

Beyond client work, Piyush is a widely followed educator and content creator. Through Social Masla’s learning hub, his performance marketing programs, and his YouTube channel, he teaches marketers, freshers, and founders how modern, AI-first marketing actually works, explaining systems and execution in plain, practical terms.

He is the best-selling author of The Growth Engine: Beyond AI and Advertising, a #1 Amazon bestseller in Business Strategy and Management, which lays out how to build durable growth engines in an AI-first world.